Improve Your Sales Dramatically By Becoming Included
Did you know that instead of the phone book, 97% of customers search for local businesses online in order to obtain the information they need about the business? Forget spending thousands on getting a big advertisement in the Yellow Pages these days and just get involved with Google Places. Why? Because Google Places is a free platform that allows you to add photographs, videos, and other information about yourself so that local customers will want to choose you over your competitors when it comes to your products and services. If you aren’t using Google Places now for your business listing on the internet, then you’re costing yourself customers, plain and simple.
Google Places Simply Works Better to Get Your Name Out There
Because so many people search for businesses online, you have to have your business listing on there. If you don’t, your store or office simply won’t get as much traffic as it could be getting. There really is zero payment required in order to have your listing put in there – in fact, Google doesn’t even accept payment for your listing to be put into Google Places. It is simply a free platform that lets you express what you need to be able to express to your customers in the way you want to express it. Maybe you want to shoot a quick video walkthrough of your store so your current customers can know what you have in stock and new potential customers can be immediately convinced to come visit your store to pick up an item that they see.
If a video walkthrough isn’t your thing, then maybe video testimonials from some of your customers might just be the ticket. Nothing works better at convincing new potential customers that your office or store is the best thing in town like having them hear it from their fellow community members. Especially effective in smaller towns, a customer testimonial can also help bring in tourist dollars and visits from people who would normally be turned off, but are attracted to the customer loyalty which you have garnered.
An added feature of having your business be online with Google Places is that it allows you to get instant feedback through customer reviews. Certainly some customers will always hand out terrible ratings because they like to be contrarian, but when you see consistently terrible ratings regarding something that you are doing, then you can be able to revamp the situation and fix the problem before it affects more customers. You can even post onto your account after you have fixed the problem so that your reviewers can have a chance to re-experience what you have to offer.
You Can Use Google Places Even Without an Office or a Store
Are you a home based business? Many people believe because they don’t have a brick and mortar store front of separate office outside of their home that they cannot be listed in Google Places. That is actually not the case – Google Places wants to be able to list every business. Wherever you end up getting your mail is the address that you can put into the listing that is then placed online. Even if you don’t have a physical address and you just use a PO Box, you can indicated that you serve a certain region and have your listing be put into the search guidelines.
In fact, small business are more likely to benefit from Google Places than any other business. One of the biggest detractors to getting new business is the cost of advertising – especially if you are just a small one person operation. With Google Places, you get on the board with the big boys in your search categories and can take advantage of everything that they get to take advantage of to gain business. Maybe you’re a landscaper working on your own – you can post photographs or videos of your work. Maybe you’re a plumber and can post testimonials of happy customers you have served. You could even just be a writer looking to do some copywriting locally and you put up samples of your work in a medium that you choose.
Because so many people these days avoid the Yellow Pages and rely on mobile applications by Google or web searches from home in order to find the businesses that they are looking for, a small business really can’t afford not to be on Google Places in order to compete – and since it’s free, there really is no excuse to keep procrastinating on it.
You Can Highlight Special Promotions with Google Places
Having a sale can be a great way to drive customers into your business, but having a sale doesn’t do you any good if you don’t have any means of getting the word out about your sale. For some businesses, the cost of advertising a sale locally is a money loser because they won’t make up the revenues in sales that it took to advertise the sale in the first place. And sure, there are some other cheaper options like posting up signs and distributing flyers, but what you end up saving in monetary costs you end up paying out in time consumption costs.
You can solve some of those problems with Google Places. That’s because this free platform allows you to be able to highlight specific sales that you might want to run for your business. So if you are running a special Black Friday sale and open at a special time, you can mention some of the great deals you’re going to be offering and let customers that are searching for those kinds of deals in your area that you are open sooner than everyone else. When Google Places is used properly, you can really get a lot of it and the only thing that it costs you is a little bit of time.
You Can Even Update in Real Time
If your business is always on the go or you want to let your customers about an important merchandise restock that is occurring, Google Places is the place to be because you can update what is going on with you and your business in real time. Customers love this feature because if they know how far along you are at stocking a new inventory order, they know when they need to plan their trip to your store. Because this saves them time and energy, not only are you likely to get a bigger sale… but you’ll also generate a higher level of customer loyalty.
Ultimately what Google Places is about is helping your business get noticed on the internet. How you get noticed is up to you – whether you want to promote a sale, post updates in real time, respond to feedback left, post photographs and videos about what you offer, or just want to make sure that you get your name on the map and your business listed so you can be found, Google Places is the free platform that can make that happen for you easily. Stop trying to operate in the dark where no one can find you – step up to Google Places today and find out just what you’ve been missing all this time.